Privacy Policy

Last updated: 22 March 2026. This policy explains how Blush Brief collects, uses and protects your personal data.

Who We Are

Blush Brief (blushbrief.com) is an independent beauty editorial platform. References to "we", "us" or "our" in this policy refer to Blush Brief. You can contact us at privacy@blushbrief.com.

Data We Collect

We collect only the data necessary to operate our services:

• Newsletter subscriptions: your email address, collected when you subscribe via our site or newsletter form. We use this to send you editorial content you've opted in to receive.
• Analytics data: we use Cloudflare Analytics to understand site traffic. This is privacy-preserving and does not use cookies or collect personally identifiable information. Cloudflare may collect anonymised data including approximate geographic location at country level, browser type and referring URLs.
• Contact enquiries: if you email us directly, we retain that correspondence to respond to your enquiry.

Cookies

Blush Brief does not use tracking cookies. We do not use Google Analytics, Meta Pixel, or any third-party tracking that follows you across the web. Our analytics are provided by Cloudflare and are cookieless by design.

If you click affiliate links on our site (where disclosed), the retailer you visit may set cookies according to their own privacy policy, over which we have no control.

Affiliate Links and Commercial Disclosure

Some links on Blush Brief may be affiliate links. This means we may earn a small commission if you purchase through them, at no additional cost to you. Affiliate relationships do not influence our editorial recommendations. We only link to products we would recommend regardless of any commission.

Sponsored content on Blush Brief is always clearly labelled as such. Our editorial recommendations are never for sale.

How We Use Your Data

• To send the Blush Brief newsletter (if you have subscribed)
• To respond to enquiries you send us
• To understand how our content is used in aggregate, so we can improve it

We do not sell your personal data. We do not share your email address with third parties except our email service provider (used solely to deliver the newsletter you have subscribed to).

Your Rights

Under UK GDPR and applicable data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Unsubscribe from our newsletter at any time via the unsubscribe link in any email
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, email us at privacy@blushbrief.com.

Data Retention

We retain newsletter subscriber data for as long as you remain subscribed. If you unsubscribe, your email address is deleted within 30 days. Contact enquiry data is retained for up to 24 months.

Third-Party Services

Blush Brief is hosted on Cloudflare Pages. Content is delivered via Cloudflare's global CDN. Cloudflare's privacy policy is available at cloudflare.com/privacypolicy.

Changes to This Policy

We may update this policy from time to time. Material changes will be noted at the top of this page with a revised date. Continued use of the site after a change constitutes acceptance of the updated policy.

Contact

Questions about this policy: privacy@blushbrief.com